Media frenzy on Tesla only fuels the fire

The present is theirs; the future, for which I really worked, is mine. -Nikola Tesla

Tesla CEO Elon Musk has built a reputation on defying the odds. After unveiling the new electric big-rig on Thursday, which has a 500-mile range, Musk surprised the audience with the Tesla Roadster. The sports car is capable of going 0 to 60 mph in just 1.9 seconds, making it the fastest production car ever made. Following the event, media outlets flooded with mixed views on the future of Tesla and their ability to dominate the electric vehicle market.

After hitting all-time highs in September, Tesla’s stock price has retraced nearly 25 percent on fears of Musk’s ability to execute on production. The unveil of the big-rig and Roadster further clouded shareholder’s expectations for Tesla to balance both luxury and efficiency. Although, the short-term skepticism behind future production discredits Tesla’s ability to leverage their plans for the electric big-rig.

Wal-Mart announced that it would be testing Tesla’s electric semitractor-trailer in both the U.S. and Canada. As the number of players in the retail space continues to dwindle, any competitive edge to reduce operating costs will be utilized. Looking beyond the Roadster and production discrepancies sheds light on a broader market that Tesla could focus their efforts. While everyone is fixated on the future of online shopping, Musk will capitalize on the present brick and mortar retailers. For a CEO that thrives on future expectations, it could be a play from the past that brings in the most profit.

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